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Case study · Hospitality
Turning a neighbourhood favourite into a fully-booked destination
Ember & Oak relied on phone bookings and an outdated website. We created an atmospheric, editorial site with integrated reservations — online bookings became the restaurant’s busiest channel within a month.
01 — The challenge
What stood in the way
Ember & Oak had glowing reviews but a website that didn’t reflect the experience. Menus were PDFs, reservations were phone-only and staff spent hours a week answering the same questions. Weeknight tables regularly went unfilled.
Project goals
- 01Make online reservations the default booking channel
- 02Let staff update menus in minutes without a developer
- 03Rank in the local “best restaurants” map pack
- 04Capture private-dining enquiries
02 — Discovery
What the research told us
of bookings came through the phone
per week staff spent answering calls
online private-dining enquiries per month
03 — Approach
Strategy, then pixels
We spent an evening in service with the team to understand how guests discover and book. The design brief wrote itself: warm, editorial and appetite-led, with booking never more than one tap away.
We built the site in Webflow with an easy-to-edit menu CMS, integrated OpenTable reservations, added a private-dining enquiry flow and set up Google Business Profile, schema markup and local citations.
- 1Discover
- 2Define
- 3Design
- 4Develop
- 5Launch & grow
04 — Design system
A visual language built to scale
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05 — Key screens
The finished website
Hover over (or scroll) the page to see the full homepage.
06 — Development
Engineered for speed
- Webflow
- OpenTable
- Google Business
- Schema.org
- Mailchimp
- Figma
07 — Results
The impact
“Online reservations went from a phone-only headache to our busiest channel. The website looks like a magazine and our tables are full on weeknights now.”
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