A luxury Shopify storefront that feels like a fashion magazine

Maison Lune’s clothing is made to last — but its off-the-shelf theme felt anything but premium. We art-directed and built a bespoke Shopify experience that lifted conversion by 68% and more than doubled mobile revenue.

Client: Maison Lune
Industry: Fashion
Timeline: 9 weeks
Year: 2025
Services: E-commerce strategy · Art direction · UX/UI design · Custom Shopify theme · CRO
Platform: Shopify 2.0, Klaviyo

Maison Lune homepage designed by The Fast Designs

+68%store conversion rate

+114%mobile revenue

+31%average order value

1.6smobile page load (4G)

01 — The challenge

What stood in the way

With 72% of traffic arriving on mobile, Maison Lune’s generic theme was costing it sales. Product pages were slow, imagery was cramped and the checkout flow had five unnecessary steps. Mobile conversion sat below 0.9% — less than half the luxury-fashion benchmark.

Project goals

01Create a storefront worthy of the brand’s luxury positioning
02Lift mobile conversion above 1.8%
03Increase average order value with smarter merchandising
04Keep every page under 2 seconds on 4G

02 — Discovery

What the research told us

72%

of sessions and 41% of revenue came from mobile

0.86%

mobile conversion rate before the redesign

5 steps

between “Add to bag” and payment

03 — Approach

Strategy, then pixels

We ran a heuristic audit, competitor benchmarking against 14 luxury houses and remote usability tests with eight existing customers. Shoppers loved the product but couldn’t judge fabric, fit or sizing quickly on a phone.

Our design leads with editorial, full-bleed imagery, then answers buying questions immediately: fabric close-ups, a fit finder, and “complete the look” bundles. We built a custom Shopify 2.0 theme with lazy-loaded media, one-tap Shop Pay and Apple Pay, and a sticky mobile bag.