Case study · Clean energy

An SEO-first website that put an EV network on the map

Voltline was expanding into new cities but was invisible on Google. We built a lightning-fast, content-rich platform with scalable city pages and lead funnels — growing organic traffic 2.8× in six months.

Client: Voltline
Industry: Clean energy
Timeline: 6 weeks + ongoing
Year: 2024
Services: SEO strategy · Content architecture · Web design · Astro development · Lead generation
Platform: Astro, Sanity, Cloudflare

Voltline homepage designed by The Fast Designs

2.8×organic search traffic

+179%inbound leads

99mobile performance score

46city pages ranking on page one

01 — The challenge

What stood in the way

Voltline’s old website was a single landing page with no location content, a 47 mobile performance score and no way to capture leads from fleets or property owners. Competitors dominated every “EV charging near me” search in the cities Voltline was launching in.

Project goals

01Rank for high-intent charging searches in 40+ cities
02Build separate funnels for drivers, fleets and hosts
03Score 95+ on Core Web Vitals across the site
04Give the marketing team a CMS they can scale without developers

02 — Discovery

What the research told us

first-page Google rankings in target cities

mobile performance score on the old site

40+

cities with search demand but no landing page

03 — Approach

Strategy, then pixels

Keyword research across 40 target cities revealed huge demand for location-specific searches. We designed a template system where every city page pulls live charger data, local amenities and pricing — unique, useful content at scale.

The site is built in Astro with a Sanity CMS and deployed to Cloudflare’s edge, so every page ships almost zero JavaScript and loads in well under a second. Structured data, internal linking and a monthly content programme compound rankings over time.